Market Launch Support

With our market launch support service, we can become an extension of your staff to develop the necessary materials to support the launch of your company or product, provide recommendations and/or guidelines for the launch, or act as a sounding board for you to test your launch ideas. The market launch support service is the implementation of your go-to-market strategy. We can assist you with development of your sales training tools, customer presentations, analyst presentations, white papers, application notes, case studies, frequently asked questions and answers, webinars and seminar series, business case tools, and other internal and external launch materials. We can also critique and provide feedback on your messages and positioning for the launch. If required, prior to the development of the launch materials, TeleChoice can assist with the development of the product itself, including the packaging, pricing, positioning, and messages. If you would like to discuss how we can help you, please contact Pat Hurley at (858.831.0396) or email Pat at phurley@telechoice.com.

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Business Case Development and ROI Calculators

TeleChoice has extensive experience in developing interactive business case tools for companies that wish to tangibly demonstrate the total cost of ownership or the return on investment that can be achieved given the customer's specific network environment. These tools can aid in the vendor-to-service provider sales process or the service provider-to-enterprise sales process. The business case can model a single networking solution or multiple networking solutions where the model compares the different solutions. These tools can be used with customers in your sales and marketing process or internally to validate launch decisions.

Our tools are fully interactive and menu-driven. They range from simplistic to highly interactive, complex tools depending on the user's needs. We can include before-and-after comparisons, competitive comparisons, revenue and cost calculations, return on investment calculations, currency conversions for worldwide use, and more. Dozens of companies have used these tools to help accelerate the sales process and demonstrate tangible value to prospective customers. The business case tool is often one part of a full package of information to help customers rapidly achieve success. For more information email Pat Hurley at (858.831.0396) or email Pat at phurley@telechoice.com.

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Professional Services Program Development and Support

TeleChoice partners with companies worldwide to provide resource augmentation and specialized expertise within a professional services program. We can also help with the development of the program itself. The program typically includes different levels of service for different types of customers, supporting tools, pre-qualification guidelines, program support organization, program promotion and maintenance, ongoing justification, success measurement, and implementation processes. Our support services can augment your organization or the organization of one of your customers in conjunction with your product offer.

Our extensive experience in creating and launching new services helps ensure a successful implementation the first time, eliminates mistakes often made during the development and launch process, and substantially speeds time to revenue. This program can include the creation of materials to be used over and over for greater economies of scale and/or customized and individualized support on a case-by-case basis. We will create prepackaged tools for, or provide assistance in, product development, pricing, channel readiness, demand generation programs, market strategy, messaging and positioning, marketing communications, business cases, and more. For more information email Pat Hurley at (858.831.0396) or email Pat at phurley@telechoice.com.

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Service Development and Launch Guides

In today's competitive environment, it's more important than ever to be a solutions partner to your customers. Many companies that sell into service providers find the product managers are overwhelmed with work and do not have enough time or resources to adequately create and launch new services. If your value proposition and success with the customer require them to be successful in creating new services and generating new revenue streams, a product manager launch guide can ensure everyone's success. These guides provide prepackaged information and tools to help speed up the process and improve its quality. The guides typically include service definition templates, market segmentation techniques, business case tools, information on price structure alternatives and implications for positioning, rating tools, checklists for the launch process and best-practice information for making the launch a success, sales training tools, messaging guidelines, customer presentation templates, sales promotion programs, demand generation program suggestions, and more. For more information email Pat Hurley at (858.831.0396) or email Pat at phurley@telechoice.com.

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Market Education Tools

TeleChoice participates in the development of market education tools and/or conducts the actual training through seminar series, workshops, and webinars. The audience for these sessions may consist of one or many companies and prospects. We can conduct in-depth sessions to help the audience learn a new technology; to explain a new business, network, or service opportunity; to help the audience understand the business case for a particular solution; or to provide guidelines and keys to success in developing and launching new services. You can also simply use us as a sounding board to test and obtain feedback on your market education materials and messages. For more information email Pat Hurley at (858.831.0396) or email Pat at phurley@telechoice.com.

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Validation Studies

Validation studies help you make informed decisions about your strategies, target markets, product development efforts, and even the future direction of your company. Our validation studies use a combination of primary and secondary research along with in-house TeleChoice analyst expertise. A typical validation study typically involves a thorough understanding of your goals, characterization and identification of the target validation sample, development of a customized questionnaire for use during the primary research, summarization and analysis of the primary research results, obtaining secondary research information, and final recommendations. The goal of most validation studies is to drive to a preliminary "yes" or "no" decision quickly by conducting in-depth primary research with a small, highly qualified sample. Depending on the validation study topic, the study may be applicable to one or multiple clients. For more information email Pat Hurley at (858.831.0396) or email Pat at phurley@telechoice.com.

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