TeleChoice

Business Strategy

Market Strategy

Marketing Implementation and Acceleration Programs

Advisory Services

MADCAP

Business Strategy: We use an "Inside-Out" approach to developing unique and defensible business strategies. This approach ensures that you choose a business definition and strategy uniquely well suited to your company that you can execute with success. It challenges your team to determine where you can be the industry's best and how you can defend that position over time.

We help management teams of big and small companies crystallize what they're all about and the fundamental order-of-magnitude benefits and differentiation around which they can build long-term success. One of the many benefits our clients report following an engagement is that their management team has a clear framework for when to say "yes" and when to say "no" to opportunities, customer requests, potential acquisitions, and new markets or products. Critical decisions are made more rapidly and with higher confidence.

  Business Strategy
  Investor Readiness
  Partnership Strategy
  Acquisition or Merger Strategy

For more Information call Pat Hurley at (858.831.0396) or email phurley@TeleChoice.com

Business Strategy

Some questions answered in our business strategy engagements include: What are you all about? Where can you become the industry's best? How can you become the industry's best? Are you a category maker? In what dimensions/areas do you provide an order-of-magnitude improvement? What is the foundation for your unique defensibility? What resources and expertise are required to achieve success? What partnership opportunities help you better achieve your goals? Does your whole management team understand and agree on the strategy? What's the consensus on your direction of growth and your priorities? For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

Getting ready to present your company and its strategy, differentiation, competitive position, and fundability to potential investors is harder now than ever before. TeleChoice helps you prepare the most defensible and compelling investor presentation, business plan, competitive position, and message given your company's strengths, weaknesses, and goals. We help you make the most of what you have.

Since we work with many investors, we often provide insight on their potential concerns and help you develop strategies to address these proactively where possible. Our experience in the industry and working with startups will often help us uncover issues or opportunities not fully explored by the management team.

As part of this program, you will learn new ways of thinking about your strategy, defensibility, position, message, and future growth vector. The value provided will aid you and your management team well past the duration of the engagement and the funding process. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396

The work we do in this area often begins with creating or refining the very foundation of the partnership strategy. We first seek to test your unique competencies and advantages and understand your essence, goals, and strategies. We then seek to establish the areas in which partnerships can fill critical holes, create new areas of value, or extend a key advantage. Finally we work with you to establish the criteria that will be used to prioritize and select potential candidates. If the foundation is already in place, we typically start with the creation of criteria.

Once this work is complete, we help identify companies that meet the criteria and provide marketing due diligence support. Our role in this entire process can be as little or as much as needed to augment the expertise and resources of your team. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

Being acquired or merging with another company is an option or the only option for survival for some startups and even some incumbents in today's tough market. Acquiring a company may be a necessity for some companies to maintain competitiveness. We help prepare companies to become attractive acquisitions or acquirers as we have visibility into the dynamics of different players in different segments of the industry.

We help develop the criteria for the ideal acquisition or acquirer targets and identify a list of potential targets that best meet the criteria. The strategy typically includes the creation of a unique positioning that makes you more attractive than others, identification of key company/product strengths that provide the most value, and crafting messages around the strength and benefits of the combined entity. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.