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TeleChoice Analysis: TeleChoice has published numerous books and white papers that focus on the information needs of service providers, and new categories of technologies and solutions. Additionally, several TeleChoice executives contribute articles in leading business and industry publications.

TeleChoice - TeleSparks

On occasion, we will share with our friends throughout the industry our views on major events and issues in the telecom industry.
We will use TeleSparks as the primary vehicle for sharing these (usually highly opinionated) views and we welcome your feedback.

TeleSparks is authored by Danny Briere, TeleChoice Chief ExecutiveOfficer, with input from others throughout the TeleChoice organization.

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TeleSparks Archive

TeleChoice TeleSparks - Who Needs Marketing?

+=+=+The TeleChoice Take+=+=+

You can be too thin in marketing, and it is important to understand 
what you need and donít need in a down economy. It can get 
confusing. Clearly "Marketing," "Public Relations," and 
"Advertising" are not the same th

+=+=+The News+=+=+

With the increasing pressures in the telecommunications space,
weíre seeing interesting trends in budgets, organization 
restructuring, and business priorities. More and more businesses 
are saying: "We donít need marketing. All I'm focused on is 
selling, and the sales targets are clear."



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