Strategic catalystsä exist to directly address the challenges executives face in developing corporate strategies in the midst of rapidly changing and hyper-competitive industry realities. Managing in this environment is a high-energy, high-risk exercise.

At its simplest, strategy is what guides companies in deciding what they should do and what they should not do. The catalyst alleviates the time and energy involved in trying to identify strategies, by both defining and crystallizing existing strategies that might be latent within the organization.